Mark Shale Rebranding

Mark Shale, a Chicago-area based clothing retailer was in dire need of rebranding and refresh. Just short of remodeling the stores, in-store graphics, promotions and website could be addressed. Focusing on featuring their upscale brands and tradition of superior customer service was paramount. Dramatic photography focused on details and the highlighting of reputable brands helped breathe life into this 80 year-old brand.

Famous brands and legendary service make up the DNA of Mark Shale's rebranding.

Close-up photography of clothing details provides a dramatic canvas for window displays. Famous brand names are listed in gold type across the canvas. A brand is highlighted in white when it overlays its representational image.

In-store visuals also include framed signs with axioms like "Mark Shale is Quality," heralding their select product line and high-level of service from their seasoned sales staff.