Refreshed Giant packaging lineup ensured a consistent angle of the brand logo, the addition of metallic ink and improved legibility.
While the structural team redesigned the helmet box, a style guide and element toolbox was developed to assist in brand maintenance.
Re-engineered helmet box, shoe box, and product emblazoned with updated women's-specific Liv branding.
As with Giant, the Liv category was provided with more specific brand parameters for a successful roll-out.
