3 Vodka is distilled from soybeans, a grain with otherwise healthy connotations. Attaching the vodka's unique cap to a biker's chain belies its wholesome nature, giving it a rebellious appeal. This ad ran in Penthouse magazine, fitting for anything lacking a "wholesome reputation."
The bold, glowing bottle draws attention from the after-hours crowd.
An additional concept, featuring an exaggerated bottle slung from the glimmering chain of a nightclub vixen.
