"Neon Street Hawkers" at Universal Studios Beijing

In coordination with an interior design firm, graphic treatments were created for 13 dining outlets in Universal Studio Beijing's district dubbed "Neon Street Hawkers." The mission was to recreate the experience of a bustling Hong Kong market, using busy, bright graphics in multiple languages to capture the sensory excitement of a nighttime food market.

Each of the 13 food outlets' names were translated into 3 languages and imbued with design references to their origin.

Directional signage for each of the food outlets adds to the sensory-stimulating atmosphere of the bustling marketplace.

Overseas design team used these elements as a guide to create signage, menu boards, containers, and labels for each outlet.

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